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The Proactive Edge: Leveraging AI For Customer Retention Success
In today’s rapidly evolving business landscape, customer retention is the North Star metric that significantly impacts profitability and growth, particularly for subscription businesses. According to a recent Global Customer Loyalty report, twice as many customer-facing companies worldwide are prioritizing investment in customer retention over acquisition …
Best Practices for Boosting Subscription Revenue Growth and Improving Profitability
As indicated above, the difference between leaders and laggards is a whopping 18.8X on customer profitability, 6.5X on customer retention, and 9X on customer loyalty. According to another McKinsey study organizations currently implementing data-driven approaches—ranging from predictive systems to AI-driven automation—are doing sporadically across their …
Five Proven Strategies For AI-Driven Success In 2024
In 2023, the synergy between customer-facing leaders and technology reached new heights. In particular, artificial intelligence (AI) played a vital role in helping them achieve customer retention and lifetime value breakthroughs. It redefined how their businesses connect, engage, and retain their valuable customer base I …
How Explainable AI Can Boost Customer Retention
Fighting churn isn’t about predicting it alone. It also involves understanding the hidden factors that lead to churn and how to drive customer loyalty. Although traditional churn prediction models may be accurate, they often leave businesses in the dark about the reasoning behind their predictions. …