Retail Industry Solution

Gain Customer Insights using VOZIQ Social Media Analytics

Access to accurate, real time and measurable insights into behaviors, preferences and attitudes of consumers is probably the most critical factor for success of retail stores. These insights affect the how these stores – offline or online – shape the retail experience for the shoppers. These insights assume even more importance in face of uber-access to social networks for the customers who turn every shopping activity into a social shopping activity by eliciting opinions and sharing experiences on social networks.

To offer a superior buying experience to the customers, it is imperative that these stores require information about conversations happening about these stores and their competitors. The insights acquired from social media help the retail stores to build a complete persona of their customers and enables them to offer better shopping experience.

However, the catch about this insight development is that this information has to be close to real time, has to be measurable and has to be actionable to achieve desirable results. Right set of tools which will help the retailers monitor, analyze and understand their customers will go a long way in achieving desired business results.

VOZIQ’s end-to-end solution streamlines this process with monitoring, analytics and engagement under one platform to drive measurable results quickly!

Actionable Customer Insights with VOZIQ Social Media Analytics

The comprehensive analytics suite from VOZIQ assists you in ongoing monitoring of user opinions and conversations about your brand. With the tools, you can gauge underlying sentiments, attitudes and buying behavior of the consumers. The insights from VOZIQ also help you in identifying the factors which influence the buying experience for the customers.

The insights will also help you understand what the trendsetters and influencers are saying about the product assortments, product prices, offers and discounts etc. Insights gained from ongoing analysis using VOZIQ will help you predict the changes in needs and wants of the consumers and respond accordingly in a timely manner.

Using the sophisticated suit of VOZIQ analytics, you can shape the shopping experience of your customers.

How can VOZIQ help you?

• Monitor the social web for mentions of your brand, competitors and industry
• Analyze real-time sentiment, and leverage it as part of your optimization efforts
• Understand what customers are feeling about placement of products, transaction times, pricing and other factors that shape the shopping experience
• Assess brand loyalty and the factors driving loyalty
• Identifying market segments and understanding what are the needs and wants of these segments
• Build accurate profiles of shoppers and their needs and wants
• Accurate positioning of new products
• Setting up right product assortment
• Better optimization of offers and discounts based on the insights
• Prediction of changes in needs and wants of consumers
• Understand reasons of incomplete transactions
• Protect your brand reputation with real-time responses and by engaging brand advocates
• Build a superior experience for the buyers by responding to consumers’ needs, preferences, opinions, experiences and shopping behaviors

Improve Marketing Effectiveness using VOZIQ Social Media Analytics

Positive or negative word of mouth publicity can make or break success of any consumer brand. As the access to information has exploded, consumers of today do not blindly rely on formal marketing communication as the sole truth. In such a situation, delivering a marketing message that strikes a chord with segments of consumers has become critical as well as difficult.

Companies need accurate, real time and measurable insights into the interactions taking place around the brand. These insights enable them to understand the key drivers of consumer behavior, the key factors that shape the shopping experience, the key influencers and advocates of brand who shape the interaction, underlying sentiments in opinions as well as real needs and wants of the consumers.

To make right decisions about marketing messages, it is imperative that these brands require information about conversations happening about the brand on numerous social media platforms. Further this information has to be real time, has to be measurable and has to be actionable. Companies need a right set of tools which will help them monitor, analyze and understand consumer segments, and which will help them engage with consumers proactively. This will go a long way in generating positive word of mouth publicity for the brand.

VOZIQ’s end-to-end solution streamlines this process with monitoring, analytics and engagement under one platform to drive measurable results quickly!

Increased Marketing Effectiveness with VOZIQ Social Media Analytics

The comprehensive analytics suite from VOZIQ assists you in ongoing monitoring of user opinions and conversations about your brand. These tools will help you identify segments correctly. You can also gauge underlying sentiments, attitudes and buying behavior of the consumers. VOZIQ also helps you check the performance of marketing campaigns and make changes whenever needed. With the data, you can also identify people and platforms that are critical for the word of mouth publicity for your brand.

The social data gained from ongoing analysis using VOZIQ will help you predict the changes in needs and wants of the consumers and respond accordingly. This data can also be complemented by traditional market research for improved effectiveness.

Using the sophisticated suit of VOZIQ analytics, you can bring your message and offerings in sync with expectations of your target market.

How can VOZIQ help you?

• Monitor the social web for mentions of your brand, competitors and industry
• Analyze real-time sentiment, and leverage it as part of your marketing campaigns
• Identifying market segments and understanding what are the needs and wants of these segments
• Build accurate profiles of shoppers to better targeting of the campaigns
• Formulate appropriate marketing message and promotions
• Identify appropriate platforms and conversations to reach to consumers and influencers
• Engage proactively with brand advocates, influencers and other consumers
• Shape the conversations by informing and educating the customers, listening to them and by highlighting positives
• Better insights into how a marketing campaign is working for a particular segment
• Make the viral nature of social interactions work in your favor by acting on the insights
• Understand and respond to current and emerging trends that may affect brand reputation

Increase Sales using VOZIQ Social Media Analytics

Driving sales is not a cakewalk in retail industry due the vastness and complexity of the later. Performing SEO, if you are an eCommerce store, or utilizing transaction data, if you are a traditional retail store, is only part of the solution. If you want to drive sustained growth and build better relationships with your customers, these strategies will not suffice.

Due to the depressed economic conditions, discretionary spending by shopper has taken a dip. On top of that the consumer of today has grown extremely value conscious, is hyper-connected and is influenced in shopping decisions more by what a friend or a relative recommends rather than by the marketing blitzkrieg or SEO activity. This, in effect, is turning out to be an era of social shopping where every part of the shopping activity has turned to be digital. The success of any retailer – online or offline – is influenced by the conversations amongst buyers, influencers and brand advocates on multiple social platforms.

In such scenario, the retailers need to have deeper and real time insights into the factors that are influencing the sales of a product. Not only that, they also need to be able to respond speedily to the influences on buying choices which emanate from social media sphere.

Sounding too complex?

Not with VOZIQ Social Media Analytics! VOZIQ’s end-to-end solution streamlines this process with monitoring, analytics and engagement under one platform to drive measurable results quickly!

Driving Sales with VOZIQ Social Media Analytics

The comprehensive analytics suite from VOZIQ helps you draw meaning from the unstructured data generated every second on social media platforms.

It assists you in ongoing monitoring of user opinions and conversations for mentions of your brand. A load of useful insights are hidden in these conversations. Using VOZIQ, you can gain insights into the buying intent of customers, their price preferences, their buying patterns and habits and so on.

These tools will also help you identify customer segments more accurately. Further the target customer profiles can be fine tunes with the help of the insights gained from VOZIQ. You can also complement the insights from VOZIQ with the data from point of sales to increase the effectiveness efforts.

How can VOZIQ help you?

• Monitor the social web for mentions of your brand, competitors and industry
• Analyze sentiment and buying behavior in real time, and leverage it as part of your sales efforts
• Use social data for better segmentation and building accurate persona of buyers.
• Attract customers with social media campaigns based on these segments and personas
• Identify appropriate platforms and influencers that are having an effect on buying behavior
• Integrate VOZIQ insights with the data obtained from CRM and point of sales transactions
• Track blogs and comments in pre- and post-sales phase
• Optimize pricing and allocations
• Engage proactively with brand advocates, influencers and other consumers to build loyalty
• Increase accuracy of demand forecast
• Understand and respond to current and emerging trends that may affect sales
• Monitor and respond to the comparison shopping trends
• Keep track of deals from competitors that are getting more response
• Maximize the backlinks by actively engaging on social media platforms
• Optimize the range of products, introduce new products and explore new markets

Gain Competitive Intelligence using VOZIQ Social Media Analytics

Analyzing and benchmarking competition is an important part of strategic planning. Apart from traditional research reports, social media can prove to be treasure trove of information about your competitors.

On social media platform, conversations happening around brands are relentless. These conversations happen in multiple forms. Consumers, influencers and brand advocates share reviews, post their opinions, rate products, curate reviews, create ‘Top 10’ lists, and even participate in polls and surveys. Further, the competitor companies themselves spill information about their priorities and strategies. All this information can give you insights into the strengths and weaknesses of the competing companies. Such insights prove to be invaluable in giving you a winning edge over competitors.

However, getting such information for your keywords in your category in an actionable format can prove to be a task which is near-impossible.

VOZIQ’s end-to-end solution streamlines this process with monitoring, analytics and engagement under one platform to drive measurable results quickly!

Gain Valuable Competitive Intelligence with VOZIQ Social Media Analytics

The comprehensive analytics suite from VOZIQ helps you draw meaning from the unstructured data generated every second on social media platforms. It will tell you what is working or not working by observing the competition and learning from their successes and failures.

The comprehensive analytics suite from VOZIQ assists you in ongoing monitoring of various criteria for competitive analysis. You can track conversations about their websites/stores, product mix, prices, and customer service. The content generated around the competing brands will have ample insights regarding these factors. This content can be as simple as user rating and as complex as detailed discussion on message boards. With the tools provided by VOZIQ, you can gauge sentiments, attitudes and buying behavior of the consumers of a competing brand.

These insights can help you understand the main driving factors behind the choice in favor of a store. You can also gain insights into the marketing messages which are resonating with the needs and wants of customers. VOZIQ also helps you understand what the trendsetters and influencers are saying about the products, prices, features and offers from your competitor.

The measurable Insights gained from ongoing analysis using VOZIQ will help you plan your strategy more effectively and stay ahead of the competition.

How can VOZIQ help you?

• Monitor the social web for mentions of competitors
• Analyze real-time sentiment about the competing brand, prices and features
• Leverage the insights to optimize your marketing campaigns
• Assess brand loyalty and the factors that go into making the consumers loyal to a particular brand
• Identify gaps in the operations of a competitor from perspective of a customer
• Identify the factors that are affecting sales
• Use the intelligence to optimize and improve overall experience of the shopper
• Attract customers who are dissatisfied with the competitors
• Use the insights to formulate aggressive or defensive strategy as per the situation
• Improve service to your customers by analyzing issue that a competing brand is facing
• Manage your reputation by responding to marketing campaigns that target your brand
• Explore possibility of cross-promotion of products, joint projects or collaboration