Traditional marketing activities involve rolling out ad campaigns and promotions. Many companies spend a significant percentage of sales revenue on such campaigns. Recently Word of Mouth (WOM) marketing has gained importance as power has shifted away from traditional media to social media.
VOZIQ can aid you in measuring the effects of your advertising and WOM marketing activities and help you engaging directly with consumers in blogs, forums and social networks. By monitoring the online buzz generated by consumers, news media or industry players, and comparing the marketplace before, during and after the roll-out, you will better understand how your message is penetrating the marketplace.