Customers are talking about their desires, needs and issues on Twitter, Facebook and blogs – so why not take advantage of all this information to create a strategy built on leveraging the weaknesses of competitors. Truth be told, there’s as much value to focusing on gathering competitive intelligence as there is monitoring your own products, services and customers.
VOZIQ helps in tracking popular products, services or emerging topics through keywords within your industry and uncovering conversations about trends within your industry. Keep a steady eye on competitors to see what’s being said about them. In particular, focus on people who are complaining about bad products, service or customer service. Then, step in by offering advice or help.
VOZIQ can help in in digging the goldmine of competitive intelligence within the social media landscape. Spending some time on the dark side could generate some good business opportunities.