With consumer behavior changing far quicker than development lead times for new products and services, market research is being tested to its limits. The most successful companies will be those that can listen in to online conversations and identify emerging and changing consumer trends. Feeding these new insights back to product research, design and development will help you quickly adapt to changes in consumer behavior. This becomes even more important as product life cycles get shorter and shorter.
VOZIQ can assist you by monitoring consumer generated media for unsolicited opinions and attitudes from trendsetters and influencers. You can gain competitive advantage by complementing this feedback with other market research to help identify and select the features that consumers care about for your next generation of products and services.