Custom Scorecards

The phenomenon of social media is nothing less revolutionary for most of the companies, given the global scale and the sheer volume of online conversation taking place, a large proportion of which have the potential to yield new consumer insights. Yet, with a new breed of technology, VOZIQ provides solutions for monitoring and analyzing social media with tailored scorecards which tend to focus more on the key brands and their key customer perceptions time to time.

It’s easy to plan a squeaky clean social media strategy for your business when it’s on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story — and a giant, tangled mess — without implementing processes to manage it. The Online tool by VOZIQ tracks relevant discussions and use natural language processing (NLP) technology to categorize these discussions into the buzz about our client, the competitors’ buzz, and the industry buzz. We establish benchmarks to identify information gaps in key topics of importance, and identify the influencers and the websites that can help our client to take steps close those gaps. Once all of the information is collected and processed, we assess what should and shouldn’t influence our client’s business strategies.

The process allows clients to focus on key topics, competitors, industry, influencers etc., which plays a major role to escalate their social marketing and business campaigns. The reports delivered contain the critical measurable data for the client by analyzing millions of customer sentiment over the major topics generating a custom scorecard to collect rating timely. Custom designed report types include velocity analysis to chart keyword activity on social sites, location analysis to find out where conversations are happening, as well as influencer analysis. Predictive analytics allows leveraging unsolicited and impartial consumer feedback and strategically helps improving business. Clients can also monitor competitor and industry websites to preserve a current vision and better understand how the public identifies brand competition.

VOZIQ enables you to:

• Track topic conversions for your website which is a plus irrespective of whether you caution about social media conversions or not.
• Analyse just the social media referral traffic for your website in a customized segment which will help you know the usefulness of your social media strategy.
• See the correlation between your social media referral traffic and topic conversions so you can associate a monetarist value to your social media campaign.